A new type of company is attempting to attract online shoppers by providing them with incentives, such as cash, mutual funds and contributions to non-profit organizations, when they shop on Web sites with affiliate programs.These new companies do not provide the shopping themselves, but create links to multiple e-tailers that have affiliate shopping programs. When shoppers click through to the shopping sites, they generate commissions to the new sites that are returned in the form of incentives.Most leading e-commerce sites, including Amazon.com, eToys and Priceline.com, have affiliate shopping programs.These programs have the potential to change the way that incentive-savvy shoppers route themselves on the Internet. Instead of going directly to the online stores, shoppers will route themselves first to the incentive site to click through to the appropriate e-tailer.When the shopper clicks through, the store is accessed through a special URL that tells the store where the shopper has come from and causes a cookie to be written to the shopper’s PC. If a purchase is made during that session, the store then knows to pay a commission.This new world of incentive sites includes newcomers such as ebates.com and SaveDaily.com, as well as Web veterans like well-known online rating service… Read full this story
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