In a two-pronged initiative, Sun Microsystems is launching newmanaged computing platforms and slashing prices of its mid-range and high-end server systems.Sun servers historically have carried higher price tags than competingnetwork solutions from rivals Hewlett-Packard and IBM. By cutting pricesby up to 35 percent while introducing newly flexible configurations, Sun is seeking to modify its image as an elite provider of proprietary systems.In a sense, Sun is fighting two broad types of competitor: its corporate rivals in the enterprise server market, IBM and Hewlett-Packard; and, no less daunting, the shrunken IT budgets of large companies. Overall, Sun suffered a 7.8 percent decline in total net revenue from U.S. sales in the first fiscal quarter of 2003, compared with year-ago figures.The company is launching part of its enterprise attack from a healthier portion ofits balance sheet: mid-range server products, which enjoyed increased netrevenue in the first quarter of 2003. Specifically, Sun is releasing the Sun Fire V1280, priced between US$79,995 and $174,995 — an attractive price range for the system, which can hold up to 12 processing units.”The V1280 is a diamond in the rough,” Giga Information Group senior analystBrad Day told the E-Commerce Times. Day noted that the V1280 unites the… Read full this story
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