The six-month festival will introduce the Vietnamese public to the most recent trends and traditional aspects of Italian culture and economy, with the aim of boosting the relationship and cooperation between Italy and Vietnam. The event will start on April 5 with a photo exhibition held by Italian Ambassador to Vietnam Alfredo Matacotta Cordella and continue with an “Italian Seduction” fashion show and a “New Italian Horizon” film week. The official opening of the festival will take place on April 25 to mark Italian Deputy Foreign Minister’s visit to Hanoi. In May, Piero Pelu, a renowned Italian rock star will come as the festival’s guest of honour to give a charitable performance together with Vietnamese rock bands. A wide range of activities are scheduled to be held from April to October, including a contemporary art exhibition by the Trento and Rovereto Museum, one of the most prestigious European museums, a concert by the famous Italian pianist Francesco Libetta, and Italian cuisine. The Italian ambassador has expressed hope that through more than 40 activities, Vietnamese people will have a better understanding of Italia’s land, people and culture. The festival will be co-organised by the Italian Embassy in Vietnam and the Italian Foreign Ministry with the help of the Italian Institute for Foreign Trade and the Vietnamese Ministry of Culture and Information.