One of the greatest challenges facing software developers and software product marketers today is rising above the noise of hundreds of thousands of marketing messages about thousands of software products aimed at businesses. The rise of the web has changed how some software is marketed and distributed. But some things never change. Face to face communications is still a powerful medium.Postage costs have risen dramatically. The cost of printing is out of control. Hiring direct sales people, while often necessary, creates large management headaches, not to mention high overhead.User Groups Still Live Enter the user group. User groups have been around for many many years. If you been involved with PCs or Macintosh computers, you may be familiar with a number of small computer user groups. What you may not realize, is that many types of business-to-business software and many types of hardware have their own user group advocates. These user groups provide a useful forum for their members, and are often sponsored by the vendors. User group participation is often cheaper and more effective than attending large trade shows. You often get to demonstrate your products in more detail and can learn more about your users than at large… Read full this story
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