Related story: Record-smashing summer int’l b.o. reaps $4.3 bilLONDON — A perfect storm of bad weather, no World Cup soccer and, oh yes, tentpole studio releases, saw cinema seats across Europe fill up in record numbers this summer.It seems that the sentiment of “If we book them, they will come” played a major role in filling up theaters from June to the end of August in all five major territories — the U.K., France, Germany, Spain and Italy.In June at Cine Expo in Amsterdam, Italian exhibitors were complaining that no one ever goes to the movies in the summer because the Hollywood studios never release big titles because everyone’s at the beach.Studio executives from Paramount and DreamWorks, Universal, Warner Bros., 20th Century Fox, Disney and Sony told those Doubting Tommasos that this year they would have no such complaints and to prepare their movie houses for a “big summer.”Boxoffice revenue in Italy from June-August hit €78.3 million ($107.3 million) this year, up 24% year-over-year, according to Italian cinema monitoring company Cinetel.Medusa spokesman Claudio Trionfera said that a blockbuster is still a blockbuster, no matter when it’s released.”I’ve never heard of a film that would have succeeded in the winter, fail… Read full this story
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