Part 1 of this two-part series examined the real estate industry’s emerging adoption of CRM tools, thanks largely to the newfound popularity of on-demand applications.As more buyers and sellers look to the Web and as other parties in the real estate value chain move to Web-enabled business software platforms, the real estate industry has begun to embrace CRM as a sales tool. While enterprise-level leaders such as Oracle and SAP don’t have specific CRM offerings for real estate agents, they do offer real estate management tools for their clientele.Meanwhile, development and growing use of Software as a Service (SaaS) CRM solutions is beginning to change the competitive landscape, and the way real estate agencies manage their sales and work forces.Leading-edge CRM IT providers such as Salesforce.com are using SaaS — along with CRM applications developed by industry partners and offered via its AppExchange — to offer real estate industry professionals fully featured application services customized for their use that cost less upfront and carry subscription fees that scale according to usage.Regardless of size, industry or geography, Salesforce.com’s flagship Salesforce CRM application service enables organizations to manage and share vital customer information, and provides a complete view of customer records and… Read full this story
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