Want to transform your bland cup of Folgers into delicious gourmet coffee? You don’t need better beans—just different dishware. The color of your cup may impact the way you perceive the taste and smell of your drink, says new research in the Journal of Sensory Studies. Researchers had 57 people drink either sweetened or unsweetened hot chocolate from four different colored cups: dark cream, orange with a white interior, white, and red. Participants then rated each drink on its flavor, aroma, sweetness, creaminess, bitterness, and overall enjoyment.The results: Even though it was the same hot chocolate, people favored the drink when it was in served in an orange or cream-colored cup. In fact, the participants claimed that the cocoa served in those cups had a more intense aroma and sweeter taste to it.What gives? “Obviously the color of the cup did not literally change the taste and characteristics of the drink,” says study author Betina Piqueras-Fiszman, Ph.D., a teaching assistant at the Universitat Politècnica de València in Spain. But eating and drinking are multisensory processes, so what you see will affect the perception of the food you eat, she explains.Piqueras-Fiszman says that orange and creamy colors may also be associated with sweeter products… Read full this story
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