How set-top boxes like Roku and Apple TV have changed TV forever

Just six months ago, industry analysts were already prognosticating the demise of the over-the-top (OTT) set-top box (if you’re not familiar, that ridiculous nomenclature refers to little add-on boxes like the Roku and Apple TV which deliver movies, TV and music available via the Internet to our home entertainment systems). But it would seem the analysts may have gotten this one wrong. Both consumers and manufacturers are embracing OTT boxes, and the numbers paint an interesting picture of what the future of TV might look like.In fact, the OTT video market is expected to see some dramatic growth in the coming years. The catch is, longstanding broadcast and content delivery business models stand to get in the way, so that picture of the future of TV remains a little bit hazy.While metrics like OTT revenue may mean little to viewers in the grand scheme, they are a sign of just how powerful consumer trends can be. In a nutshell, OTT revenue is made up of all the subscriptions consumers pay for watching anything from Netflix, Hulu Plus, Amazon Prime, iTunes, CinemaNow and so on — plus the advertising dollars they attract.A report from ABI Research found OTT video revenue exceeded… Read full this story

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