It’s time to move at a faster pace. Google has overhauled its world-famous search algorithm in an effort to deal with increasingly complex queries from Web users. The service, internally called “Hummingbird,” has already been active for a month, delivering more concise answers to its search engine users. However, it was only announced publically to reporters Thursday. “It’s really big,” Google search executive Amit Singhal told reporters at a Silicon Valley event Thursday to mark the search engine company’s 15th anniversary. A spokesperson with Google told the Daily News that Hummingbird “makes results more useful and relevant, especially when you ask Google long, complex questions.” They continued: “Hummingbird pays more attention to each word in the query, ensuring the whole query is taken into account — so if a resulting page is a bit less strong in general, but it’s the most relevant to your search terms, that’s the result you’ll get. And if there are plenty of relevant matches to your search terms, Hummingbird does a better job picking the strongest page for you.” The change is monumental, affecting around 90% of Google users across the globe, Singhal said. In a blog post, the Google exec harkened back to what the… Read full this story
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