PC price rises for some as device revenues fall for the first time

Device type 2014 2015 2016 2017 PC market total $193bn $178bn $179bn $177bn Ultramobiles $51bn $48bn $50bn $51bn Mobile phones $399bn $409bn $420bn $431bn Total $643bn $635bn $649bn $659bn Worldwide devices revenue by device type, 2014 to 2017. Source: Gartner, March 2015. Worldwide device shipments may be continuing to grow overall, but combined revenues from PCs, tablets, and smartphones are set to decline this year for the first time. The impact of that one percent fall in revenues, the first decline since Gartner started collating data on the combined market in 2010, is likely to translate into higher PC prices in some regions, according to the analyst firm. With the dollar strengthening significantly against major international currencies, exchange rates are the principal cause of the drop in revenues. But they are not helped by a gradual decline in the PC market, slowing tablet demand, and a move by consumers to low-cost smartphones. Gartner research director Ranjit Atwal said that, although more expensive PCs are a probable consequence of the current revenue declines in some markets, vendors of all devices across the sector are likely to feel the effect. Read this Tablets feel the squeeze as phablets and hybrids muscle in… Read full this story

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