Pining for that ultrawide zoom or supertelephoto for your Canon SLR camera? Good news: for the second time in less than a year, Canon has cut the prices of many high-end lenses.A total of 33 lenses are now anywhere from $30 to $800 cheaper in the US — though Canon’s professional-oriented L-series lenses are still priced for people with serious budgets. Canon lowered some lens prices a second time after a September 2014 price cut.Some examples of $100 price cuts: the mainstay EF 24-70mm f/2.8L II USM zoom lens is now $1,900; the acclaimed EF 70-200mm f/2.8L IS II USM telephoto zoom is now $2,100; and the new image-stabilized ultrawide zoom EF 16-35mm f/4L IS USM is now $1,100. Many photographers have moved beyond the SLR market that Canon still dominates. But single-lens reflex cameras remain popular with professionals and enthusiasts, despite their bulk and weight. It’s these customers Canon is trying to keep loyal — along with new ones in the video domain that represent new growth opportunities for Canon.The Japanese camera maker announced the move Monday as this year’s National Association of Broadcasters (NAB) show gets started. The show has become a focal point for the digital video… Read full this story
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