This article won’t be about the media, national sporting organisations or corporate business and the lack of recognition of women’s sport across sponsorship, media or administration. I believe that to truly alter recognition in this area, we must start with the most fundamental change in culture that is being overlooked by all of us – in primary schools. As Chief Executive of Hockey Australia, I have read with interest the various discussions about better equality for women’s sport in Australia. I have entered the discussion at times in my current role, focusing on how a sport like hockey has that equality entrenched. As a starting point, we have athlete agreements, not Hockeyroos or Kookaburras agreements – the athletes are equal in Hockey Australia. We also put a greater amount of commercial income into the women’s program to ensure both our teams have equal success at the Olympics, as each gold medal is worth the same to us and we pursue both prizes equally. I confess up front – in my previous sports administration roles in the football codes of AFL and NRL, this topic wasn’t high on my agenda. The leadership required of a great CEO to make fundamental change… Read full this story
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