We asked industry experts about where the automotive industry is headed. Keep reading to get their thoughts on the Apple Car, and the future of cars in general. Former GM vice president of research and development and head of strategic planning, and current adviser to several companies shaping the future of mobility. The word “and” is more important when it comes to the future than the word “or.” Mobility is transforming because connected and driverless and shared and tailored and electrical vehicles are converging to provide better mobility experiences at significantly lower consumer and societal cost. A combination of new technology and innovative business models is driving this change. Both a new age of the automobile and a new age of mobility are rapidly emerging where people will personally own and share driverless vehicles. Over the years I’ve seen Apple’s strong tendency to change the design language of the incumbent solutions. For example, the iPhone dramatically changed the design language of the BlackBerry. I am speculating that Apple is not just seeking to make a better Tesla, but aiming to change the design language of automobiles based on what is now technically possible. Read more about our exclusive take on… Read full this story
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