The number of international tourists is estimated to reach 1.66 million arrivals, rising by 31.6% compares with last year while domestic tourists reached 3.84 million arrivals, also up by 12.5%. The tourism sector has created jobs for about 27,000 people and generated revenues worth an estimated VND16 trillion (US$720 million), a year-on-year rise of 24.7%. The positive figures are attributed to efforts of the municipal tourist support centre and the Da Nang’s campaigns to promote its image, an endeavour to open new flight routes connecting the locality with Bangkok and Taiwan, China. Da Nang has also worked with the provinces of Thua Thien-Hue and Quang Nam and travel agencies to diversify tour packages. In additiion, the city cooperated with the EU to enhance the capacity of its tourism staff. The city has set a target of attracting 6.1 million visitors in 2017, including 1.9 million foreign tourists. It is speeding up its promotion programmes in key markets in East Asia and Southeast Asia, and expanding to new markets in Europe, North America, and India. In 2017, Da Nang’s tourism sector is also expected to be thrive on by its hosting of the Asia-Pacific Economic Cooperation summit and the annual firework festival. The central coastal city of Da Nang recently has been named among the Top 10 holiday destinations in Asia by readers of the online magazine Smart Travel Asia. According to the magazine’s editor-in-chief Vijay Verghese, Da Nang won this award thanks to its beautiful natural landscape, attractive festivals and…
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