Last week, Apple finally hired a head of video programming – actually two – in a moment that Hollywood had been waiting for since Netflix and Amazon crashed into Los Angeles with billions of dollars to spend on TV shows and movies. By hiring veteran Sony Pictures Television execs Jamie Erlicht and Zack Van Amburg, who were responsible for hits like “Breaking Bad” and “The Crown,” Apple sent a signal that it’s looking to become a major player in the market. The pair of execs will be Apple’s equivalent of Netflix’s Ted Sarandos, or Amazon’s Roy Price, and oversee “all aspects of video programming,” reporting to Apple services boss Eddy Cue. These hires help clarify a video strategy that was murky to people both inside and outside of Apple. Up until now, Apple had been taking a bunch of meetings, and had a few TV-quality projects in development, including its “Shark Tank”-style show “Planet of the Apps,” which debuted this month on Apple Music. But in conversations with half a dozen people who worked for Apple or on Apple productions, there was a lack of clarity about who was spearheading Apple’s overall video efforts. Cue, along with music industry legend… Read full this story
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