If you’re already resentful of online dating culture and how it turned finding companionship into a game, you may not be quite ready for this: Crown, a new dating app that actually turns getting matches into a game. Crown is the latest project to launch from Match Group, the operator of a number of dating sites and apps including Match, Tinder, Plenty of Fish, OK Cupid, and others. The app was thought up by Match Product Manager Patricia Parker, who understands first-hand both the challenges and the benefits of online dating – Parker met her husband online, so has direct experience in the world of online dating. Crown won Match Group’s internal “ideathon,” and was then developed in-house by a team of millennial women, with a goal of serving women’s needs in particular. The main problem Crown is trying to solve is the cognitive overload of using dating apps. As Match Group scientific advisor Dr. Helen Fisher explained a few years ago to Wired, dating apps can become addictive because there’s so much choice. “The more you look and look for a partner the more likely it is that you’ll end up with nobody…It’s called cognitive overload,” she had said. “There… Read full this story
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