The World Cup kicked off at 4pm on Thursday afternoon – but not for some people streaming the match on ITV’s website, who missed the start of the tournament. Viewers reported that the online streaming service showed an advert for a betting company as host Russia’s opening match against Saudi Arabia got underway in Moscow. All 64 World Cup matches are being shown live on British TV, with ITV and BBC splitting the rights to show the matches on both their traditional channels and respective online services. BBC journalism trainer Marc Blank-Settle expressed surprise viewers “missed the kick-off of the first game because ITV Player was showing an advert” and said it was “not a problem you’ll ever get with the BBC”. ITV also attracted complaints about the quality of its online stream, with some viewers suggesting they would instead use illegal pirated streams, apparently to obtain a better-quality picture. Viewers also pointed out that the audio volume on the ad-supported service was automatically louder during commercial breaks, with one suggesting on Twitter it made it hard to watch the football “on the sly at work”. A spokesperson for ITV said it was investigating why viewers missed kick-off: “For a… Read full this story
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