It’s perfectly fair to charge different customers different rates depending on the value they get from your work. Matthew Baker Published 7:00 am, Tuesday, June 19, 2018 Photo: Caiaimage | Paul Bradbury | Getty Images Image 1of/1 CaptionClose Image 1 of 1 Photo: Caiaimage | Paul Bradbury | Getty Images Why Freelancers Need to Charge Based on Value 1 / 1 Back to Gallery Many economists will say, “You don’t set prices. The market does.” At some level, this is true. But, ultimately, it’s still your decision to make. If your price is too high, you may lose business or set the wrong expectations for a client. If your price is too low, you may become unprofitable or attract the wrong clients. According to Marion McGovern, author of Thriving in the Gig Economy, the most common mistake free agents make is thinking there must be one rate for all clients. McGovern says, “people think it’s somehow unfair to charge ABC company differently than XYZ company. This is absolutely wrong.” So, if you’re a free agent, how do you set your price most effectively? Do you stay within a market range? How do you charge each client differently? How do you avoid competing directly… Read full this story
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