Earlier today, a story broke on Medium (courtesy of Thinknum) claiming that the public at large is losing interest in smart home technology. The conclusion was reached based on sales-rank data from Amazon. Many of the most popular smart home products (Philips Hue, Nest, and other brand-name products) have begun to slide lower on Amazon’s top-100 products rank. However, this alone does not necessarily signal the end of the smart home boom. The story uses the Philips Hue’s sales rank as a primary example. As of July 2nd, the Hue sat at number #100 in Amazon’s store versus its all-time high of #2 all the way back in November 2016. Nest was another example. The device reached an all-time high rank in September 2016 of #14, but ended at number #81 on July 2. After Google acquired Nest for $3.2 billion, the company’s upward climb seemed like it would never end. However, as the story from Thinknum puts it, “what was once a top-50 seller at Amazon has become, at best, a bottom-50 ‘nice-to-have’.” This harsh assessment may not be totally inaccurate, but the reasons behind the Nest’s fall from grace aren’t based entirely in consumer interest. As the smart… Read full this story
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