SINGAPORE: From population and employment figures to white papers, government data was vital in getting business at Caregiver Asia off the ground. The online platform, launched in 2015, links freelance caregiving professionals to those who need their services. Chief executive officer Yeo Wan Ling said it used population statistics to find out where elderly people live in Singapore, to deploy freelance carers where their services are needed most. Through white papers and figures from the Ministry of Manpower (MOM) and the labour movement, the firm also found out that many freelancers were not protected by legal agreements or work-injury-compensation insurance. It then set out to develop products to plug these gaps in the market, Ms Yeo said. Indeed, the availability of public data, coupled with breakneck advances in technology, has made once tortuous tasks – such as finding a freelance nurse, part-time cleaner or even a home – much easier these days. READ: New framework aims to better enable data sharing, increase trust in Singapore’s digital economy Helpling, an online home-services platform that allows users to hire part-time cleaners, compared government demographic data of the various districts in Singapore against its ideal customer segments, such as busy professionals and millennials. Mr James Lim, its… Read full this story
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