Download logo By Filippo Sona On the occasion of the Africa Hotel Investment Forum (AHIF) (https://www.AHIF.com) this week, Filippo Sona, Managing Director, Global Hospitality Drees & Sommer (https://www.DreSo.com/), asks whether Sub-Saharan Africa is ready for an iconic hotel asset that will shape the image of African tourism. According to the annual African Hotel Chain Development Pipeline Survey from W Hospitality Group, there are 75,000 branded rooms in 401 hotels in the pipeline across Africa – a growth of 51% in total pipeline rooms since 2015. The big global chains dominate, with Marriott International representing 81 hotels; Accor 57; Hilton 55; and Radisson Hotel Group 47 hotels. The countries with the largest pipelines are Egypt, Nigeria, Morocco and Ethiopia. The pipeline is healthy, brand penetration is strong and Africa is without doubt a market on the hospitality industry’s agenda. However, when it comes to hotel development in Sub-Saharan Africa, there are still a number of issues to overcome to bring this pipeline to fruition. Investors are well versed in feasibility, which is a banking requirement, and they are savvy when it comes to architecture, but there can be major gaps in their understanding of the full process involved in bringing a… Read full this story
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