For a company that has often traded on the element of surprise, the cadence of Apple's most important product release has become reliably uniform in recent years. Every September, the company gathers a few hundred industry watchers and the world's media inside a custom auditorium on its Silicon Valley campus, with millions more watching from home. A spate of well-rehearsed device and software announcements follow, always culminating in the main event of a new iPhone, which reliably goes on sale a week later. Financial realities have enforced this structure. A September release hits the sweet spot by falling close enough to Christmas while giving time to produce the iPhones in the required millions. On Tuesday, Apple is once again hosting such an event but this week will be different. The realities of the pandemic have vetoed an in-person launch (the notoriously sharp-elbowed Apple hands-on area is certainly not Covid-safe) and the event will merely be video streamed. And, more importantly, there is not expected to be an iPhone in sight. In July, Apple confirmed that its next iPhone generation will be released several weeks later than is typical , a deviation probably caused by supply chain slowdowns related to the… Read full this story
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