Vietnam is currently going through a growth spurt while entering an era with more modern and people-centred considerations rising in prevalence. What role does "soft power" play in GDP growth as well as regional and global success? Vu Ba Phu, director general of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade Vietnam's soft power stems from not only the promotion of its own values such as the heroic history, rich culture and traditions, and pacifist foreign policy but also the development and optimisation of a range of new positions and advantages. Amid the difficulties of 2020, the successful dispensing of its dual role as both ASEAN chair and non-permanent member of the United Nations Security Council is testament to the successful application of soft power in Vietnam's foreign policy. In 2020, the world lauded Vietnam's rapid response and contributions to regional and international affairs thanks to its ability to grasp opportunities, taking the initiative in coping with dynamic situations and ensuring economic recovery while promoting multilateralism and international solidarity to get through the COVID-19 crisis. Vietnam not only dived deeper into the global economy and made increasing contributions to shaping the ground rules of international organisations,… Read full this story
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