Gigabyte has become the associate sponsor of Lucknow Super Giants for the current season of Indian Premier League. As part of the partnership, Gigabyte will sponsor the team's headgear (helmet and cap), with logos on the side and back. While the Gigabyte logo will be visible on the side of the Lucknow Super Giants' headgear, the logo for the company's gaming brand 'Aorus' will be present on the back. Both the company and the team aim to reach a larger audience who love both sports and esports, with the help of the partnership. Raghu Iyer , chief executive officer, Lucknow Super Giants, said, "We are delighted to be partnering with a global enterprise like Gigabyte. We are sure this relationship will be mutually beneficial for both companies. We aim to make our partnership a powerful enabler and medium for their brands to communicate with their customers. Gigabyte believes in pushing the boundaries of performance with their products. We share these values and see synergies. We look forward to helping them achieve the best possible exposure." Sunil Grewal , director, Gigabyte Technology , said, "Lucknow Super Giants and Gigabyte are a perfect fit. Both are challenger brands with a focus on… Read full this story
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