We’re downloading fewer mobile games as lockdowns end and inflation bites

US consumers are downloading fewer mobile games this year than last, thanks to a combination of factors, including the end of COVID restrictions, and rapidly-rising inflation. Of 14 mobile games genres tracked by app analytics company Sensor Tower, only one saw increased downloads in the first half of 2022, and there were steep declines in most others … Sensor Tower measured downloads and revenue, and both were down in the first half of this year compared to the same period in 2021. Most mobile game genres in the United States saw player spending and downloads decline during H1 2022 as the market fell by 9.6 percent year-over-year to $11.4 billion, Sensor Tower Game Intelligence data reveals. The Action genre was the only one to see a year-on-year increase in downloads across both iOS and Android. The Action genre saw the fastest growth in downloads during the first half of the year compared to the same period in 2021, rising by 5.4 percent Y/Y to 54.7 million. The top Action subgenre for downloads was Action Sandbox, which saw downloads climb by 2.3 percent Y/Y to 15.7 million installs. The No. 1 Action game for downloads was Genshin Impact from miHoYo, which… Read full this story

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