A movie about Michael Jordan ‘s revolutionary deal with Nike, which unleashed the Air Jordan brand on the world, will not prominently feature the NBA legend. Despite being one of the main protagonists in the changing of sports branding thanks to the Air Jordan, the man himself will not be portrayed in Ben Affleck’s upcoming take on Jordan’s deal with Nike, titled AIR. Instead Jordan will be a “mythic figure hovering above the movie and never seen.” A press release about the film states that Ben Affleck will direct and star in the flick, along with Matt Damon and Viola Davis. The release states: “From award-winning director Ben Affleck, AIR reveals the unbelievable game-changing partnership between a then rookie Michael Jordan and Nike’s fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand. “This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenom who would become the greatest of all time.” The release continued: “Matt Damon plays maverick executive Sonny Vaccaro and Affleck plays Nike co-founder Phil Knight… Read full this story
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