Companies in Vietnam have experienced fierce competition over the last few years, both qualitative and quantitative. Many have been forced to close down while others are still in business but struggling to move forward. The question is how to make a brand not only sustainable but also grow in value in the context of fierce global competition and rapid digitalization. There are many approaches to answering this question. Here I note the three key driving forces for brands: digital transformation, globalization, and brand leadership. In my observation, these forces help grow a company’s brand value if implemented successfully. Customer-centric digital transformation Unlike in the past, customers now have many brand choices for a particular product in Vietnam. Let’s take bakery goods for example. Customers would have previously mentioned Kinh Do in the south or Hai Ha in the north, but today they may name a long list of bakery brands: Top Cake, Tous Les Jours, ABC, … [Read more...] about How best to maintain brand value?
Brand values examples
In addition to 21 World Heritage Sites, Vietnam has more than 40,000 monuments and landscapes, of which more than 3,000 monuments are rated national values and more than 5,000 sites are rated provincial values. Many of them are attractive tourist destinations. … [Read more...] about Promoting Heritage Value Connectivity
(VEN) - Speakers at a recent EU seminar on Geographical Indications (GI) held on April 22 in Hanoi said the GI would help increase the value of famous Vietnamese traditional products.Franz Jessen, said that the GI would enable promotion of the country's products, especially its farm produce in the EU and the world market in general. When the Vietnam - EU Free Trade Area Agreement takes effect, Vietnam needs to have GI products while accessing the EU market. The agreement will also encourage producers who have Vietnam's GI register to be safeguarded in the EU. GI is information about the origin of certain products: a name, signs or symbol to indicate a nation, a territory or a location where the products are made. A product bearing a protected GI means it possesses a certain guaranteed quality due to its geographical origin, for example natural/agricultural products, foods and drinks, arts and crafts or industrial products. In Vietnam, there has been 35 certified GIs such as Phu … [Read more...] about Geographical indications help increase product value
(VEN) - Through harmoniously combining traditional arts and modern tastes, typical rural industrial products have a special attraction for their aesthetic and commercial values.Passion for creativity "For us, every new product is the result of a hard working process beginning with thoughts about design, color, pattern and then concerns about how the product must be created so that it can reflect the traditional value of a craft village product while at the same time looking modern. There's no fixed time for creating a new product. It can take just a few minutes but sometimes several months or even years to create a new product," said bamboo and rattan craft specialist Nguyen Van Vinh, from Phu Vinh Village in Phu Nghia Commune, Chuong My District, Hanoi. Nguyen Van Vinh was one of several craftsmen recently honored at a ceremony organized to recognize typical rural industrial products of the northern region. "For example, it took me 15 months to create this set of decorative … [Read more...] about The value of creativity
VietNamNet Bridge - Vietnamese people, especially city dwellers, have increasingly expressed their concern about the environment in the community where they live, thus putting significant pressure on developers to lower the carbon footprint and to maximize the energy savings. A high-rise building that AECOM gets involved in HCMC Therefore, green technology and other environmentally friendly features in buildings are a more imperative now for sustainable development, says an executive officer of AECOM Technology Corporation, which is a strong advocator of the green value in property development. Vincent Tong, the regional managing director of the building engineering business in Southeast Asia, of AECOM Technology Corporation, touches on the point as the company joins the Vietnam Architecture 2011 exhibition which starts running from Wednesday to Saturday at the Saigon Exhibition and Convention Center in District 7 in HCMC. Vietnam's rapid urbanization results in greater demand … [Read more...] about Advocator of the green value