This makes the country among the top 50 most valuable national brands in the world. The Vietnam national brand value has moved up two places from the 2017 ranking, to rank 43rd this year. In Southeast Asia, Vietnam’s brand value ranked sixth and 613 billion USD lower than the leading country in the region Indonesia. Brand Finance gave the A rating to Vietnam’s national brand, which meant “strong”. Singapore and Switzerland maintained their positions as the strongest national brands with rating AAA . According to London-based Brand Finance, due to the efforts of a national mark programme called “Vietnam Value”, Vietnam’s processed food industry now contributes upwards of 17 billion USD of the country’s exports. The apparel industry makes up over 22 billion USD of exports. “These economic contributions are absolutely crucial for Vietnam’s overall growth and would not have been entirely possible without the concentrated … [Read more...] about National brand valued at 235 billion USD
Companies in Vietnam have experienced fierce competition over the last few years, both qualitative and quantitative. Many have been forced to close down while others are still in business but struggling to move forward. The question is how to make a brand not only sustainable but also grow in value in the context of fierce global competition and rapid digitalization. There are many approaches to answering this question. Here I note the three key driving forces for brands: digital transformation, globalization, and brand leadership. In my observation, these forces help grow a company’s brand value if implemented successfully. Customer-centric digital transformation Unlike in the past, customers now have many brand choices for a particular product in Vietnam. Let’s take bakery goods for example. Customers would have previously mentioned Kinh Do in the south or Hai Ha in the north, but today they may name a long list of bakery brands: Top Cake, Tous Les Jours, ABC, … [Read more...] about How best to maintain brand value?
Dairy giant Vinamilk tops the list of 50 most valuable brands listed on Vietnamese stock markets, which was released by UK-based Brand Finance at the recent Vietnam Brand Matters Forum. Vinamilk is worth more than 1.1 billion USD in value, nearly double that of the runner up Viettel. The aggregate value of those 50 brands is about 5.5 billion USD, slightly higher than DBS â the most valuable bank brand in the ASEAN, which was worth 4.4 billion USD. This is the first time, Vietnamese brands were considered for the list by Brand Finance â the UK based Brand Evaluation company, which is thanks to the strategic cooperation between Brand Finance and Mibrand, the leading local Brand Management Consultant company. Annually, Brand Finance announces the values of more than 57,000 brands around the globe. Some of the top annual reports by the marketer include Top 500 Global Brand, Top 500 Banks, National Brand Report. Those reports were widely published by top media sites such as BBC, … [Read more...] about Vinamilk tops list of 50 most valuable VN brands
Viettel has been ranked second on a list of the most valuable telecommunications brands in Southeast Asia in 2017, compiled by the UK-based Brand Finance, which specializes in brand valuation and valuations of intangible assets. The military-run telecommunications giant’s value increased to $2.686 billion in 2017. Its brand value ranked it second after Telko Indonesia, which has a value of $4.335 billion, and higher than Singtel (Singapore), with $2.625 billion, Axiata (Malaysia) with $2.583 billion, and PLDT (Philippines) with $1.854 billion. The position of other Vietnamese telecommunications giants has changed. MobiFone’s brand value surprisingly fell to $391 million from $539 million last year, ranking its 17th this year. Vinaphone, meanwhile, rose ten places from 2016 to rank tenth on the list, with a brand value of $1.04 billion compared to just $282 million last year. The total brand value of Vietnam’s three telecommunications giants stood at $4.117 billion, … [Read more...] about Viettel second most valuable ASEAN telecom brand
On the list, Vinamilk, Masan Group, FPT and Asia’s Seach365 were listed among the top 50 brands. According to the Brand Finance’s report, the aggregate value of those 50 brands is approximately US$ 7.26 billion. At the ceremony, representatives of the 50 most valuable brands received Brand Finance certificates. This is the second time, Vietnamese brands were considered for the list by Brand Finance – the UK based Brand Evaluation company, thanks to the strategic cooperation between Brand Finance and Mibrand, the leading local Brand Management Consultant company. According to Samir Dixit, Managing Director, Brand Finance Asia Pacific, 2016 showed the significant progress of Vietnamese businesses. The list of the top 50 Vietnamese brands on Vietnam's Stock Market is expected to help bring a completely new point of view on how a brand should bring value to a company. Brand value can be clearly valued with a specific amount of real money. It helps raise awareness and … [Read more...] about Nhandan Newspaper – Brand Finance announces 50 most valuable Vietnamese brands