'We are certainly going to have to disclose this [Coca-Cola funding] at some point. Our preference would be to have other funders on board first… Right now, we have two funders. Coca Cola and an anonymous individual donor… Does including the Universities as funders/supporters pass the red face test?' one email read. … [Read more...] about Coca-Cola ‘paid scientists to downplay how sugary beverages fueled the obesity crisis between 2013-2015,’ medical journal study finds
Buddy l coca cola delivery truck
The distribution center, near Fieldstone Drive and Honore Lane, would include office space, storage, van parking and room for 18-wheelers, documents show. The Industriplex project plans include 234 employee parking spots, 12 bicycle parking spots, 712 delivery van parking spots and 18 parking spots for 18-wheeler trucks. Plans include a truck dock for up to 16 tractor trailers … [Read more...] about Amazon Logistics signs lease in Baton Rouge for new delivery station: Here’s when it’s expected to open
In an age when most companies opt for getting a celebrity to endorse their brands - Bisleri, the leading packaged water player, did the unthinkable. It recruited a camel – actually many camels, of course post all the mandatory approvals from the wildlife authorities we are told – to communicate its message of “Har Pani ki Bottle Bisleri Nahin”. The idea was to reinstate the trust of the consumers and seal the preference for the brand, informs Anjana Ghosh, director marketing, Bisleri International. The high-blitz campaign launched in 2018 was conceptualised by Soho Square, part of the Ogilvy group. (The agency has been rebranded to 82.5 Communications since.) Getting the camels on-board – as the brand ambassador - seems to have paid rich dividends for the brand that turns 50 this year and claims to sell 1.2 crore water cases per month. It has taken the topmost spot in Brand Equity’s annual Most Trusted Brands ranking.The brand is also the largest … [Read more...] about Bisleri: Quenching thirst with trust
Responding to a call by the US National Association for the Advancement of Colored People and other minorities rights groups for a boycott of Facebook due to its lack of action on hate speech, big corporations like Unilever and Coca Cola boycotted the social media giant and halted paid advertisement during July. As many as 1,000 brands joined the collective boycott, hashtagged #StopHateForProfit. … [Read more...] about One-Third of US Consumers Believe Brands Should Continue Facebook Boycott, Survey Shows
Jeep (same) Amazon (+10) Walmart (+6) American Express and MSNBC (same, +2) Clorox and Netflix (new, new) Disney and Levi Strauss (-4, -1) Ford and The New York Times (-4, +1) Fox News (+2) Hershey’s and Purell (-2, new) Coca-Cola and The Washington Post (-6, +6) Coors and USAA (+3, new) AT&T, T-Mobile, and Verizon (-5, new, new) Apple, Domino’s, and Zoom (+4, new, new) Jack Daniels and Ralph Lauren (-3, -3) Twitter (-3) Progressive Insurance and Sam Adams (new, +2) Dunkin’, KFC, and Pepsi (-4, -3, -3) Google (+8) Colgate and Gatorade (+3, +7) 7th Generation (+7) GEICO and Old Navy (new, same) Kellogg’s (-2) Nike and Wrangler (same, +4) Craftsmen Tools (-2) Allstate and Farmers (new, new) Home Depot (new) Chick-fil-A and McDonald’s (-12, -12) New Balance (same) Campbell’s Soup (new) Starbucks (-5) … [Read more...] about Can you guess what Fox News and Netflix have in common?