Of the many cooking oils on the shelf at Big C Thang Long in Hanoi, 37-year-old Ms. Do Hong Van picked up a two-liter bottle of Big C soya oil. “I began using this cooking oil a few months ago, and its quality is no different to the cooking oils of famous brands, while its price is better,” she said. When shopping in supermarkets like Big C, Lotte Mart, and Aeon, it’s easy to find products such as cooking oil, fish sauce, rice, candy, sausages, eggs, other fresh food, and home appliances bearing a “home brand”, or the label of the retailer. Many choose these home brands because of their cheap price and trust the reputation of the retailer. For foreign retailers, the development of home brands is considered an important part of their development strategy in Vietnam’s retail market. Providing choice Home brands are not a new concept in Asia as they’ve been around for 20 years or more. In Vietnam, price is important to most consumers and … [Read more...] about Retailers shift towards own brands
Building brand loyalty
Hanoi (VNA) â Vietnamese consumers spend, on average, 24 hours and seven minutes online per week, an equivalent of three working days - an increase of almost nine hours from 2014. The Nielsen Vietnam Cross-Platform Insights Report 2015 provides a comprehensive view of the way Vietnamese consume digital media in todayâs cross-platform environment. The report was conducted in nine Asian markets including Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, India, Taiwan (China) and Hong Kong (China). In all markets, 1,000 frequent online users aged 16 and above were sampled using an online survey methodology. According to the report, nine out of ten consumers in Vietnam (91 percent) own smartphones, compared to 82 percent in 2014. In Asia, consumers in Singapore are the most digitally active, averaging 25 hours and 9 minutes per week. Vietnamese between the ages of 21 and 29 are spending the most time on the internet, up to 27 hours and 2 minutes per week. Next is the age … [Read more...] about Vietnamese online three days a week
Danang has been designated by the central government to be the core city of the Key Economic Zone in central Vietnam, the entrance to the UNESCO World Heritage sites, and the terminal point of the East-West Corridor linking with Laos, Thailand and Myanmar. It is clear that Danang's location makes it a strategic location from which your business can access potentially rich Vietnamese and other Asian markets.I. STRATEGIC LOCATION The coastal city of Danang is situated at the very heart of Vietnam, 759km from Hanoi and 960km from Ho Chi Minh City. It lies on the north-south communications axis of land ( National Road 1A), rail, sea and air routes. Danang borders Thua Thien - HueProvince in the north, QuangNamProvince in the south and the west, and the EasternSea in the east. It is located in a typical tropical area influenced by monsoons with an annual average temperature of 25.7C. The city has a natural land area of 1,256km2 and a population of 887,069 as of 01 April 2009. … [Read more...] about Why invest in Danang?
Donors urge quality public investment Donors called on Vietnam to restructure public investment to foster quality growth at a workshop in Hanoi on October 4. While examining the Ministry of Planning and Investment (MPI)’s five-year socio-economic development draft, most donors supported the country’s projected annual growth rate of 6.5 percent in the next five years instead of 7 percent. They said the reasonable rate would enable Vietnam to improve social protection policies, increase basic services for the poor and the most vulnerable groups, and create more jobs. Eamonn Murphy, the UN Resident Coordinator in Vietnam, said the country should pay attention to equity issues as economic growth alone cannot ensure human development. Rie Vejs Kjeldgaard, ILO representative in Vietnam, applauded issue of labour being pushed to the forefront aimed at reducing the unemployment rate amongst workers in urban areas to below 4 percent, creating jobs for over 8 million in five … [Read more...] about BUSINESS IN BRIEF 12/10
Only way out for long-delayed IP proposed by Hai Duong Stiffer measures were proposed to help break the current impasse of notorious long-delayed Viet Hoa-Kenmark Industrial Park in the northern province of Hai Duong. The Hai Duong Provincial People’s Committee just held a working session with related parties at Viet Hoa-Kenmark Industrial Park (IP) project and ultimately came to the conclusion that the IP must be sold in the upcoming time. Hai Duong IP Management Authority was assigned by the provincial People’s Committee to devise an official way out and submit it to the provincial management for approval. “The project has remained unsolved for quite a long time now, while the IP holds strategic importance in attracting investment to Hai Duong. This bottleneck must be tackled without further delay to unlock the so-far inhibited opportunities for others,” said a source from the provincial management. Also according to the source, the IP was unsuccessfully … [Read more...] about BUSINESS IN BRIEF 9/10