By Pranav KosuriSocial media has been a turning point for the marketing world. Overtime, brands have learnt that being social is important. It can help them acquire new customers, create communities of brand lovers and get useful insights and feedbacks. A brand’s availability 24x7 has become important and appreciative. Everyone wants to be the next Zomato on social media, always coming out with new puns and interesting campaigns, witty replies to comments and keeping their users engaged. But all is not well with being visible on social media 24*7. It has increased the aspect of being reviewed negatively online and with millions of consumers actively checking social media posts and comments, even a single negative comment can give their competitors an edge. Add to this what all social media marketing books preach- ignoring negative comments is the worst marketing strategy a brand could apply. In this light, compensating a customer for a negative comment so as to avoid further … [Read more...] about Dangers of rewarding negative social media behavior of consumers
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It seems like only yesterday that journalism faced existential challenges from technology platforms that helped anyone publish whatever they wanted, took over the distribution of news, and usurped the advertising market with promises of precise targeting. It turns out that the news profession can be quite successful at repelling those challenges. The enemy is in retreat; the news business just needs to be bolder about claiming the spoils. In the past week, the Huffington Post scaled back its platform for unpaid bloggers and Facebook decided to ask users to rank news sources by trustworthiness. Both represent a clear preference for traditional journalism — in which people get paid for producing stories — for good reason. The just-released 2018 Edelman Trust Barometer shows rising confidence in traditional media: In the 28 countries where the survey was conducted, 59 percent now trust journalism, up from 54 percent a year ago, while trust in social media platforms has … [Read more...] about Journalism will prosper as bastion of trust over blogs and social media
NEW YORK (AP) — The Hallmark Channel was facing some bitter criticism on social media Sunday over its decision to pull ads for a wedding-planning website that featured two brides kissing at the altar, following a complaint from a conservative advocacy group. The hashtag #BoycottHallmark was trending at one point on Twitter, and celebrities like Ellen DeGeneres and William Shatner assailed the decision. “Put the commercials back!” Shatner wrote. DeGeneres asked: “Isn’t it almost 2020?” The LGBT advocacy group GLAAD called the decision to remove the ads by Zola “discriminatory and especially hypocritical coming from a network that claims to present family programming and and also recently stated they are ‘open’ to LGBTQ holiday movies.” The group said it would be asking other Hallmark advertisers where they stand on the issue, and if they now will pull their advertising. Zola has said it won’t advertise on the channel. … [Read more...] about Hallmark draws criticism after pulling same-sex wedding ads
LONDON (Reuters) - Tens of trillions of global investment dollars are pouring into companies touting robust environmental, social and governance credentials. Now short-sellers spy an opportunity. FILE PHOTO: Carson Block, Chief Investment Officer, Muddy Waters Capital LLC., speaks at the Sohn Investment Conference in New York City, U.S. May 4, 2016. REUTERS/Brendan McDermid/File Photo Such hedge funds, often cast as villains of the piece because they bet against share prices, scent a profit from company valuations they believe are unduly inflated by ESG promises or which they say ignore risks that threaten to undermine the company’s prospects. The fact short-sellers, who look to exploit information gaps, are targeting the ESG sphere underlines the complexities facing investors in accurately gauging companies’ sustainability credentials. Teenage climate activist Greta Thunberg last week spoke of CEOs masking inaction with “creative PR”. Against a … [Read more...] about Villains or visionaries? Hedge funds short companies they say ‘greenwash’
Twitter is nonsense. Don't take it seriously. That, in essence, is what Elon Musk and his team of lawyers argued in the defamation case won by Musk last Friday. Twitter is "infamous for invective and hyperbole," his attorneys said in legal briefs. Users "play fast and loose with facts," they said. Forums like Twitter "are not a source of facts or data upon which a reasonable person would rely." Twitter participants "expect to read opinions, not facts." Which raises the question: If Musk's Twitter account, with its 29.9 million followers, can't be taken seriously, why should anything Musk says there about Tesla, SpaceX and his other companies be believed? And for those concerned about the functioning of open and honest financial markets, how can the U.S. Securities and Exchange Commission continue to consider Musk's account a legitimate channel for investor communications? READ MORE:Tesla's Elon Musk is doing naughty tweets againTesla CEO Elon Musk taunts SEC days after fraud … [Read more...] about If Elon Musk’s tweets are nonsense, why does he use them to break Tesla news?