Companies in Vietnam have experienced fierce competition over the last few years, both qualitative and quantitative. Many have been forced to close down while others are still in business but struggling to move forward. The question is how to make a brand not only sustainable but also grow in value in the context of fierce global competition and rapid digitalization. There are many approaches to answering this question. Here I note the three key driving forces for brands: digital transformation, globalization, and brand leadership. In my observation, these forces help grow a company’s brand value if implemented successfully. Customer-centric digital transformation Unlike in the past, customers now have many brand choices for a particular product in Vietnam. Let’s take bakery goods for example. Customers would have previously mentioned Kinh Do in the south or Hai Ha in the north, but today they may name a long list of bakery brands: Top Cake, Tous Les Jours, ABC, … [Read more...] about How best to maintain brand value?
How to develop social media strategy
Bach Mai hospital saves life of baby with measles The baby, Dang Truc Chi from Thanh Tri District in Ha Noi, was brought to the hospital one month ago with symptoms of measles, such as high fever, a rash, a serious cough and sniffling. The faculty director, Nguyen Tien Dung, said that measles had attacked her lungs and destroyed her immune system. "That's why the baby was given emergency aid with a respiration machine, an antibiotic injection and an antibody containing drugs and Vitamin A," explained Dung. "The condition of the girl has improved after one month of treatment. She can now breathe normally and breastfeed," added Dung. Her three-year-old brother was hospitalised the same day with measles. He was, however, discharged one week ago as his condition was not very serious. Both Chi and her brother haven't been vaccinated against measles yet, while their mother has been given the vaccine. Dung added that his faculty had recently seen many cases of children under one with … [Read more...] about Social News Headlines 25/3
Banks pledge VND4 trillion for fishing boat building program Commercial banks have agreed to lend a combined VND4 trillion (US$178.5 million) to fishermen to build 365 new fishing boats and upgrade 20 old ones, according to the State Bank of Vietnam (SBV). The SBV said in a statement released on Monday that the loans account for 60-95% of the total needed to build and upgrade fishing vessels. Lenders have disbursed nearly VND2 trillion more than one year after the Government issued Decree 67/2014/ND-CP backing the development of the fisheries sector, including financing fishermen to buy high-capacity, steel boats for offshore fishing and thus increase incomes. Under the decree dated July 7, 2014, fishermen can borrow 70-95% of the amount needed to build and upgrade their boats depending on hulk and engine capacity. The lending term lasts 11 years and interest rates range from 1% to 3% per annum. At present, 84 new fishing boats and 12 upgraded ones have been put into use. Notably, … [Read more...] about Social News 13/3
"How to turn the marine strategy into reality" is the topic of the talks between VietNamNet and two guests, Ass.Prof, Dr. Chu Hoi, vice chief of the General Department of Sea and Islands under the Ministry of Natural Resources and Environment and Dr. Tran Dinh Thien, director of the Central Economic Management Institute. In February 2007, the Party Central Committee's 4th conference approved the Resolution on "Vietnam's marine strategy to 2020". The resolution is praised as a breakthrough in thought in developing the country because it opens up the "oceanic thinking" in the age of open economics and global integration. But five years have passed since the strategy was approved, the implementation of this strategy has just moved for several steps, while Vietnam's giant neighbor is escalating in provoking steps in order to realize its ambition to turn the East Sea into its pond. VietNamNet: We have had the marine strategy for five years but until last summer, we organized the first … [Read more...] about How to turn marine strategy into reality
(VOVworld) The northern province of Thai Binh is famous for high-yield rice fields and as the cradle of Cheo or traditional opera. There are many Cheo villages in the province. Khuoc village is one of them. No one knows the exact origin of Khuoc Cheo, but villagers say it has been performed since ancient times. Despite years of rapid changes in Vietnam, the love of Thai Binh people for this traditional art has remained constant. On this week's Sunday Show, we'll visit Khuoc village's Cheo theatre and examine local efforts there to preserve and develop Cheo. Khuoc is one of three famous Cheo villages in Thai Binh Province. No one knows the exact origin of Khuoc Cheo but villagers say it has been performed since ancient times. At the peak of its theatrical development, the village had eight Cheo groups. Cheo artists from the Village have more than once impressed Vietnamese and foreign audiences with their ardent, sweet, and moving singing. Khuoc villagers have staged many Cheo plays … [Read more...] about Khuoc village’s Cheo theatre and local efforts to preserve and develop the art