Ah, the meta keywords tag...I'm surprised to see how many webmasters, still to this day, stuff dozens (and more) keywords into the meta tag in hopes of delivering visitors to a site. Surely, they know by now that this only hurts the chances of qualified visitors finding their site on the search engines.It is debatable whether the meta keywords tag should be used at all anymore. Google reportedly no longer uses the meta keywords tag in determining a site's ranking. Yahoo does still use the meta keywords tag; albeit reportedly places little weight on it.Search engines used to rely heavily on the meta keywords tag in an attempt to determine which keywords were relevant to a web page. Unfortunately, this practice eventually lead to the misuse of the tag. The sophisticated search engines of today are able to examine the actual keywords in the body of a web page--rendering the keyword meta tag much less significant.The risks associated with using the meta keywords tag may out way the … [Read more...] about The Meta Keywords Tag: Use It, or Lose It?
It used to be all you had to do was stuff your Meta Tag Keywords full of the phrases that you wanted people to use to find you in search engines. Then along came Google. Google decided to rank websites by the quantity and quality of links into the website, and by the content on the website.Unfortunately that meant that a lot of website designers stopped using Meta Tags. A lot of Search Engine Optimization 'Specialists' announced that Meta Tags were 'dead', content was King and Links were Queen.The Search Engine Optimization specialists were partly right. Meta Tags have been de-valued by most search engines. They are however still very important, and you'll be shooting yourself in the foot by not using them effectively.Why use Meta Keywords?Meta Keywords - found in the 'Head' section of a web page - are still used as a website content yardstick by many smaller search engines. As I'm sure you're aware, it's not good in any business just to rely on one 'golden goose'. Although Google … [Read more...] about The 10 Biggest Search Engine Optimization Mistakes: Number 4: Wrong Meta Keywords
I hate to repeat myself but we are going to beat the Reserve word thing again but this time from a more technical place; the Meta section of HTML source code.META NAME="keywords" CONTENT="lynchburg web design"This command argument is still employed within the web professional ranks to some extent but it is believed that Google does not look at this tag. So why implement it at all? Likely from a safety point. There might be some Search Engines that do utilize it. So it is better to be prepared.The meta reserve word tag was seen as a way to insert text or Keywords into an HTML page that was not visible when the page is rendered through a browser. In fact, some search engines have instead read the Meta tags rather than the content of the web pages.The first major search engines to implement the meta keywords tag were Infoseek and AltaVista. It was unclear which one provided support 1st, but both did offer it in early 1990s. When Inktomi organized in 1996 through the HotBot search engine, … [Read more...] about How to Use the META Keyword With Your Keyword Or Keyword Phrase – SEO Tactics
Do not use the meta keywords tag. Many people still think of this as a quick fix for SEO. It's not. Google no longer uses it. In fact, it is likely that Google penalizes sites that do employ the meta keywords tag. Yahoo is perhaps the only search engine that still uses the meta keywords tag but places very little weight on it. By placing this tag on a web page, the primary beneficiary is your competition. How so? The meta keywords tag gives your competitors a nicely formatted list of your important keywords. Don't believe me? Try the free keyword research tool at the end of this article.Search engines used to rely heavily on the meta keywords tag to guess which keywords were relevant on a web page. Now search engines are sophisticated enough to examine the actual keywords in the body of a web page. Major search engines place little, if any, value in the meta keywords tag. There is more risk than reward in using the meta keywords tag because your competitors can view the meta keywords … [Read more...] about Meta Keywords Advice
This Meta Keyword Tutorial is a primer in the basic construct of your Website's Meta Tags for Meta Keywords and Meta Description. We will discuss Meta Keyword html application, Meta Keyword Limit or Meta Keyword Maximum, use of, and proper development of the Meta Description. Remember that over 80% of all on-line transactions begin with a keyword search.Choosing the right keywords is very important to your success in operating any Internet campaign. The proper use of keyword tools is a very effective way to find out potential keywords for your website. Of course any marketing idea should be put to task before investing your time, and thus, a good reliable Keyword Tool is where the process begins. One of the most popular Keyword tools is from NicheBot2. Gaining keyword intelligence and your web page keyword optimization is the sole reason for the existence of keyword tools.The Meta tags with keyword in a search engine optimization application is done carefully and sensibly. SEO … [Read more...] about Meta Keyword Tutorial For Meta Tag Development