10 PHONE ... MISTAKES TO AVOID"I hate making ... calls. I don’t know what to say and how to say it. I’ve been assigned to find new clients and in the past 4 weeks I brought in zero new cli 10 PHONE MARKETING MISTAKES TO AVOID"I hate making marketing calls. I don’t know what to say and how to say it. I’ve been assigned to find new clients and in the past 4 weeks I brought in zero new clients."Do you ever feel this way?Are you tired of being turned down?Are you frustrated by your limited success selling on the phone?Making any of the mistakes below takes the fun out of your job and can kill your sales.1. Using Push Versus Pull MarketingMost of us don’t like pushy people who talk about themselves all the time. Think about your marketing. Are you constantly pushing information out about yourself, your products and services? This may be pushing prospects away when what you want to do is pull them in.Focus your marketing on prospects' concerns and offer them … [Read more...] about 10 Phone Marketing Mistakes to Avoid
Push versus pull marketing
Stock futures are seeing follow-through from yesterday’s rally, when the benchmark indices soared around three percent. The VIX is pulling back to ~20 after hitting 26 on Friday, while Facebook shares are up another ~1% after yesterday’s impressive recovery (more on this below).The consensus is that the bounce over the past 24 hours is being fueled by a more sanguine view of the China trade-war outcome, with President Trump firing off this tweet last night: "Trade talks going on with numerous countries that, for many years, have not treated the United States fairly. In the end, all will be happy!"This follows the reports from over the weekend of ongoing negotiations between the U.S. and China, some posturing from Mnuchin about "very productive" talks, and Bridgewater’s Ray Dalio chiming in on LinkedIn, where he said the most likely scenario is one where some trade pacts will be put in place and "the markets will like it."As for yesterday’s action, the S&P … [Read more...] about Someone Somewhere Is Pushing a Big ‘Buy’ Button: Taking Stock
Have you ever been driving down the road and suddenly run into a patch of fog?It can be scary, can't it?The same thing can happen as you build your home-based business!Read on to find out how... Most everyone who has their own business has spent some time investigating their chosen opportunity and getting their questions answered before they made their decision.Once that decision is made to get started, most people have high hopes, big dreams, tons of enthusiasm, a solid commitment, and a "nothing is going to stop me" attitude. And it's only natural for them, at this point, to believe that everyone they come in contact with is going to "see it" and either buy their product or join their business with them.And then reality sets in...If we're not careful, the bright and promising vision we had in the beginning for ourselves will become clouded and dulled, as if a slow moving fog has surrounded us, and suddenly we can't see where we are going.When you find yourself in this "fog" it can be … [Read more...] about 4 Strategies to Clear the Fog and Find Success in Your Network Marketing Business!
1. Failing to Market Your Business EffectivelyThis one is self-evident...or so we thought. The reality is 90-95% of all Insurance agents with whom we speak aren't marketing at the level they can or should be, or just plain aren't marketing at all! Many agents are in a comfort mode where they are living or dying off the referrals they may accidentally stumble onto. Most agents think they are marketing their services yet, when we ask for a specific, step-by-step marketing plan, the telephone usually goes dead for a minute.Remember this statement, "Marketing is the ONLY function of your business that makes you money! Every other function is an expense!"Thus, if you are sitting back and waiting for a minor marketing miracle to happen and not optimizing your time, money or talents to become a top marketer in your field, you are causing yourself to lose thousands of dollars monthly. This could be one of the reasons why many agents drive cars that have over 150,000 hard traveled miles on … [Read more...] about 10 Little Known Insurance Leads – Annuity Leads Marketing Secrets to Double Your Income in 2007
"Marketing is spreading out corn for the ducks to eat... Sales is taking a shotgun and shooting the sitting ducks."-Eli GoldrattIt's obvious. Marketing brings them in. Sales takes them out. But in our chaotic, multi-tasking, unfocused, fighting fires, slaying dragons, keeping the business running kind of days our execution of the obvious goes askew and we get into trouble.When we're not careful, here's the definition we business owners seem to apply...Marketing is spreading out filet mignon for the ducks to eat, because I love steak. Sales is taking a shotgun and shooting up in the air like a madman at the ducks who happen to fly overhead.Or, even worse...Marketing is putting out filet mignon for the ducks to eat, because that's what we sell, filet mignon. Sales is taking a shotgun and shooting ourselves in the foot in a desperate attempt to convince the ducks that they really like steak instead of corn.It's a mess, isn't it? It doesn't even make any sense, does it? But when you … [Read more...] about Your Sales and Marketing – Duck Hunting and Tough Questions