By Pranav KosuriSocial media has been a turning point for the marketing world. Overtime, brands have learnt that being social is important. It can help them acquire new customers, create communities of brand lovers and get useful insights and feedbacks. A brand’s availability 24x7 has become important and appreciative. Everyone wants to be the next Zomato on social media, always coming out with new puns and interesting campaigns, witty replies to comments and keeping their users engaged. But all is not well with being visible on social media 24*7. It has increased the aspect of being reviewed negatively online and with millions of consumers actively checking social media posts and comments, even a single negative comment can give their competitors an edge. Add to this what all social media marketing books preach- ignoring negative comments is the worst marketing strategy a brand could apply. In this light, compensating a customer for a negative comment so as to avoid further … [Read more...] about Dangers of rewarding negative social media behavior of consumers
Social media success summit
The rate of teenage pregnancy in England and Wales has halved in 16 years and currently stands at its lowest level since records began 50 years ago. Newly released figures from the Office for National Statistics show that 23 young women under the age of 18 out of every 1,000 became pregnant in 2014, compared with 47 out of 1,000 in 1998. The estimated number of teenage pregnancies fell from 24,306 in 2013 to 22,653 in 2014. So teenagers appear to be having less unprotected sex. But why? The impact of technology One theory put forward to explain the drop is that teenagers are spending more time in their bedrooms on social media and less time meeting up, getting drunk and doing things they may later come to regret. Prof David Paton, an economist at Nottingham University Business School, told the Telegraph: “It does potentially fit in terms of timing. People [appear to be] spending time at home – rather than sitting at bus stops with a bottle of vodka they are doing it … [Read more...] about Are teenagers having less sex – and is social media the reason why?
CANBERRA, Australia (AP) — Australia’s Parliament passed legislation on Thursday that could imprison social media executives if their platforms stream real violence such as the New Zealand mosque shootings. Critics warn that some of the most restrictive laws about online communication in the democratic world could have unforeseen consequences, including media censorship and reduced investment in Australia. The conservative government introduced the bills in response to the March 15 attacks in Christchurch in which an Australian white supremacist apparently used a helmet-mounted camera to broadcast live on Facebook as he shot worshippers in the two mosques. Australia’s government rushed the legislation through the last two days that Parliament sits before elections are expected in May, dispensing with the usual procedure of a committee scrutinizing its content first. “Together we must act to ensure that perpetrators and their accomplices cannot leverage online … [Read more...] about Australia could jail social media execs for showing violence
Social media is rallying behind an alternative to Bob Geldof’s Band Aid 30, which champions advice and solidarity over scenes of desperation designed to tug at the heart and purse strings of the general public. Africa Stop Ebola was recorded before the release of Sir Bob’s third rehash of the charity single, and includes well-known African musicians such as Tiken Jah Fakoly from the Ivory Coast and Malian artists Amadou and Mariam, Salif Keita and Oumou Sangare. The #AfricaStopEbola hashtag is being used to share and discuss the alternative charity single, which has seen an increase in support since Band Aid 30 launched on Sunday. An African-focused blogger, A View from the Cave asked “what if #BandAid30 just threw its support behind #AfricaStopEbola”.The statement was backed up by Ugandan commentator TMS Ruge, who suggested that it should have been the first thing that they did. Twitter user @terez07 from Tanzania called BandAid30 “insufferable” and … [Read more...] about Social media rallies behind west African alternative to Band Aid 30
Married At First Sight's 'villain' bride Ines Basic has reemerged on social media after the controversial reality star went unexpectedly silent for a week, amid reports she has become reclusive and lost a staggering 12kg since filming the show. The 28-year-old has been hit with wave of viewer backlash after her bizarre and cruel on-screen antics turned the nation off-side. But on Friday, the Bosnian-born brunette returned to the public eye, uploading a selfie inside an elevator alongside the caption: 'Round tha world'. Is she back? Villain bride Ines Basic (pictured above) has reemerged on social media, uploading a selfie inside an elevator, after the controversial reality star went unexpectedly silent for a week 'It's not even a cool eyebrow ring!' The 28-year-old has been hit with wave of viewer backlash after her bizarre and cruel on-screen antics turned the nation off-side Ines initially geotagged the photo in Los Angeles, leading to speculation … [Read more...] about Is it really you, Ines? Married At First Sight ‘villain’ bride reemerges on social media after claims she has become are reclusive and lost 12kg amid ‘affair’ scandal… but appears unrecognisable in the snap