The pick-up SUV segment for private buyers is still a niche market in India. The Isuzu V-Cross D-Max is the only model that is currently on sale in the Indian market in the pick-up SUV segment. If launched, the Toyota Hilux will rival the Isuzu SUV in India. … [Read more...] about Toyota Hilux Pick-Up SUV Spotted Arriving In India: Spy Pics & Other Details
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Two players (Maruti and Hyundai) hold over two-third share of the Indian auto market. The next 8-10 players fight it out for the rest, making it a challenging battlefield. Even at the individual level they grapple with unique issues. FCA’s (Fiat Chrysler Automobiles) challenge is to transplant the Jeep’s American legacy to a consumer who may not be acquainted with it and not ready to pay a premium for it. Renault has to sell its hatchbacks to a consumer used to flagships from Maruti and Hyundai. And Czech-born Skoda has to convince Indian consumers about its ‘value luxury’ positioning. As reported in Brand Equity, Toyota’s Etios got stuck in the taxi-groove in its early days and has been trying to shirk that tag off ever since.Many of the brands struggling with a meager share, are global giants powered by some of India’s hardest working marketers. But an examination of what they are up against illustrates why they are where they are and what they are … [Read more...] about Not a smooth ride for auto brands that live life in the sub-5% lane
Recently there has been a substantial increase in demand for the automatic transmission in the country. With an automatic transmission, it is convenient and easy to manoeuvre in stop/start traffic. The Rapid TSI automatic is expected to be the preferred variant when launched over the manual transmission models. … [Read more...] about Skoda Rapid TSI Automatic Launch Timeline Revealed: Here Are All Details
Overall Handling (Steering, Suspension & Brakes) The Kia Sonet feels like an extremely well-balanced car. The steering on the compact-SUV is light, allowing for easy manoeuvrability within city limits. Push the car on the highway and the steering does manage to weigh up nicely, offering good feedback and confidence to push even harder. … [Read more...] about Kia Sonet Review (First Drive): Built For The Wild Urban Jungle!
Nissan is offering attractive discounts to its only model sold in India. It aims to boose sales of the SUV during the ongoing festive season in the country. The Nissan Kicks rivals the Hyundai Creta and the Kia Seltos; among others in the Indian market. The Kicks turbo-petrol variant is among the most powerful SUVs in its segment. … [Read more...] about Nissan Kicks Discounts, Exchange Bonuses & Other Benefits In September 2020