NEW DELHI: Shripad Nadkarni, a former marketing head at Coca-Cola India, has teamed up with three other former executives of major consumer goods firms to set up food startup Fingerlix which will sell fresh, ready-to-cook foods such as curries, batter and mixes. “The ready-to-cook sector is a white space we’re hoping to address; we are addressing convenience and freshness with the brand,” said Nadkarni, director at Maverix Platforms, promoter of Fingerlix. Set up at an investment of $1.3 million, or about Rs 8.7 crore, Maverix has already brought on board brand consultant Santosh Desai as an investor along with a couple of others. Cofounders include Shree Bharambe, formerly with Johnson & Johnson, Abhijit Berde, a former executive at hospitality firm Gate Gourmet, and Varun Khanna who was with Colgate earlier. Nadkarni, who started marketing consulting firm MarketGate after quitting Coca-Cola in 2005, had sold the company to Publicis Groupe about four years … [Read more...] about Coca-Cola’s former head of marketing Shripad Nadkarni sets up food startup
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